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Unlocking the Power of Salesforce Foundations for Nonprofits

Salesforce Foundations is a game-changing tool for nonprofits, designed to help organizations manage donor relationships, track their impact, and grow their mission—all with the power of world-class cloud services. Through Salesforce’s Power of Us program, qualifying nonprofits receive 10 free Enterprise licenses, giving them access to essential tools like Sales, Service, Marketing, Commerce, and Agentforce Cloud. For nonprofits, this package isn’t just a cost-saving measure; it equips them with the same high-quality resources that help for-profit organizations grow, empowering nonprofits to make a bigger impact in their communities and beyond.

The Sales Cloud within Salesforce Foundations helps nonprofits organize and track donations, manage fundraising campaigns, and build lasting donor relationships. It’s a one-stop solution for nonprofits to understand donor engagement and improve outreach. For example, Save the Bees used Sales Cloud to track and visualize individual donor journeys, helping them pinpoint who was most engaged and tailor communication efforts to those groups. The result? A significant boost in yearly donations, allowing Save the Bees to double the size of their outreach and education programs across schools and local communities.

In addition, Service Cloud provides nonprofits with a robust platform to manage support inquiries and maintain open lines of communication with donors, beneficiaries, and volunteers. For Save the Bees, Service Cloud centralized their communications with teachers, students, and community groups interested in bee conservation and environmental health. By using Service Cloud to organize and respond to inquiries, they could deliver fast, reliable support to their community, building trust and solidifying their reputation for strong community engagement.

With Marketing Cloud, Save the Bees creates targeted campaigns that connect with both new and long-time supporters. By segmenting audiences, the organization could reach lapsed donors with re-engagement emails and keep current supporters updated on key wins and upcoming events. This approach led to a 25% increase in repeat donations, as well as stronger bonds with supporters who felt included and valued in the organization's mission.

One of the biggest transformations came with Commerce Cloud, which enabled Save the Bees to set up a digital storefront. Through this online platform, they offered a range of branded merchandise, from bee-themed apparel to reusable water bottles. This e-commerce initiative not only provided a reliable income stream but also served as a creative way to raise awareness for their cause. Commerce Cloud’s data and analytics allowed Save the Bees to see which products resonated most with their audience, allowing them to expand their product line strategically. The revenue from their digital store funded bee habitats and local conservation programs, turning each sale into a direct contribution to their mission.

Finally, Agentforce allowed Save the Bees to manage a growing network of volunteers and field agents with ease. This tool streamlined volunteer management, enabling the organization to coordinate outreach events, conservation efforts, and education programs across different regions. Volunteers were provided with organized schedules, tasks, and reporting tools, leading to a marked improvement in satisfaction and productivity among their field agents.

In short, Salesforce Foundations offers nonprofits like Save the Bees an indispensable toolkit to grow, engage, and fund their mission in new ways. With Sales, Service, Marketing, Commerce, and Agentforce, Salesforce Foundations doesn’t just provide technology—it empowers nonprofits to take their mission to the next level. Contact DigiTools Consulting to get started!